Media Studies Induction

The Amazing Spider-man and the Harry Potter franchise In both Harry Potter and The Amazing Spiderman franchises, the binary opposites, the protagonists and antagonists, hold specific values that reinforce their role. Firstly, Voldemort’s role as an antagonist is exceedingly stereotypical in regard to the mise-en-scene, soundtrack, editing and camera work. The black clothing and evil actions empower darkness upon the world. His followers also wear similar clothing. This, among other factors, present Voldemort as the epitome of evil. It is ironic however, that most tyrannical characters don’t kill other people but rather, their disciples commit the crime for them. Thus, most characters in the movie refer to Voldemort as ‘the dark lord’ or ‘he who shall not be named’. Harry goes against this rule by addressing Voldemort by his real name emphasising his heroic traits of bravery. He is not afraid to confront this demonic being. Furthermore, it can be argued that Harry is an a

NOTES                                                                            13.10.17 Sound: Diegetic : Sound that occurs in a sequence  Non-diegetic : Any sound that the audience can hear but the characters cannot Non-simultaneous sound : Sound that takes place earlier in the story than the current image. This could be hearing another persons voice while they are not in the shot. This person and dialogue would have been shown earlier on in the movie/show.  This could even be a phone conversation. The person on the line is using nonsimultaneous sound. It may also be listening to a voicemail. This sound gives us information about the story without us seeing the event taking place.  Temporal Relation Diegetic   (Story Space)   Nondiegetic   (Nonstory space) Nonsimultaneous :   sound from earlier in story than image. Sound flashback   Image flashforward   sound bridge    Sound marked as past put over images  (e g., sound of a John Kennedy Speech pu

Run the world- Beyoncé Beyoncé’s world-famous video of ‘Run the world’ declared the singer as the epitome of feminism. Most of the westernised society picture Beyoncé as a pivotal figure within the current feminist movement.   The video not only depicts female empowerment but also a need for a revolutionary change in society. Firstly, the apocalyptic environment the video occurs in is significant. It may symbolise a war between a patriarchal society and a matriarchal society. In other words, it’s a war of what gender gets to ‘run the world’. This idea is further enhanced as males in the video are wearing helmets and carrying protective shields. Their costumes initiate the idea that the women will go to extreme lengths to ‘run the world’. The preferred meaning in this video may be to intimidate those who perceive women as the weaker gender and for this reason, control and manipulate them. It is clear that the men in the video are astonished by the female empowerment they are

                                            Notes 03.10.17   Audience positioning:   The producers can position the audience and thus create a certain amount of agreement on what the code means. This is known as PREFFERED MEANING.   Pluralistic society: different voices Uses and gratification theory: - Blulmer and Katz (1974)   In a nutshell – why people use different forms of media. Audiences are active and consume texts to their individual needs. Escapism Entertainment Relating to characters and their issues Education Information (most likely news) Sexual gratification Personal identity: Finding role models, gaining insight into one self, finding reinforcement for personal values Integration and social interaction: Having a substitute for real life companionship, gaining insight into circumstances of others; social empathy   Target audience: Identifying institution, context and