The study of semiotics




The study of semiotics




Shortest definition of semiotics: The study of signs



Saussure offered different versions of what a sign is composed of. These are the ‘signifier’ and the ‘signified’. The signifier is the form which the sign takes and the signified is the concept it represents. The relationship between these two is called signification. Therefore, the signified doesn’t have a correct answer but comes down to individual interpretation. Saussure found both the signifier and signified psychological and therefore a matter of opinion. This concept doesn’t just apply to words but sounds, pictures, art etc. In the end, the word ‘sign’ is abstract in itself and can be defined in many ways. He also thought that no sign makes sense on its own but only in relation to other signs.

 









Comments

Post a Comment

Popular posts from this blog

Post-colonism and orientalism- Gilroy and Said

Paul Gilroy:  - Student of Stuart Hall  - Colony: The countries that we control  - The British took over many countries in the world  - Decolonisation after WW2 Post- colonialism:  Political or cultural condition of a former colony "Colonial discourses continue to inform contemporary attitudes to race and ethnicity in the post-colonial era." - Gilory  Colonial discourse:  behaving as if we are superior to other races. This is similar to when the British white people used to treat those who were black or brown as inferiors.  Civilisationism constructs racial hierarchies and binary opposition.  Edward Said  Focused on the discrimination of those in the East. He argued that people in the west have little knowledge of what occurs in the east.  Orielantalism: How we look at those who are different to us Otherness: Those who are different from us    Said argued that th...
Read more

Sound 13.10.17

NOTES                                                                            13.10.17 Sound: Diegetic : Sound that occurs in a sequence  Non-diegetic : Any sound that the audience can hear but the characters cannot Non-simultaneous sound : Sound that takes place earlier in the story than the current image. This could be hearing another persons voice while they are not in the shot. This person and dialogue would have been shown earlier on in the movie/show.  This could even be a phone conversation. The person on the line is using nonsimultaneous sound. It may also be listening to a voicemail. This sound gives us information about the story without us seeing the event taking place.  Temporal Relation Diegetic   (Story Space)   Nondiegetic ...
Read more

Run the world- Beyonce analysis

Run the world- Beyoncé Beyoncé’s world-famous video of ‘Run the world’ declared the singer as the epitome of feminism. Most of the westernised society picture Beyoncé as a pivotal figure within the current feminist movement.   The video not only depicts female empowerment but also a need for a revolutionary change in society. Firstly, the apocalyptic environment the video occurs in is significant. It may symbolise a war between a patriarchal society and a matriarchal society. In other words, it’s a war of what gender gets to ‘run the world’. This idea is further enhanced as males in the video are wearing helmets and carrying protective shields. Their costumes initiate the idea that the women will go to extreme lengths to ‘run the world’. The preferred meaning in this video may be to intimidate those who perceive women as the weaker gender and for this reason, control and manipulate them. It is clear that the men in the video are astonished by the female empowerment they ...
Read more